In 1995, listening to his instinct, Mr. Percy Newsum founded Integrity Toys, Inc. in Chesapeake City, Maryland. Noticing the obvious lack of dolls with various ethnic backgrounds in a market filled with blond-haired blue-eyed dolls at the time, Newsum embarked on a mission to provide a product that would exceed the expectations for the price, keeping in mind that its major role would be to give parents access to a product that would help build self-esteem in their children. Many major doll manufacturers have since realized the value of the ethnic toy market and have also started to offer more culturally diverse dolls in their lines.
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