In 1923, Madame Alexander began to fulfill her vision of creating beautifully crafted play dolls for children. Over eighty years later, the company she started continues to delight youngsters and collectors everywhere. Madame's mission was founded on her belief that dolls should engage the imagination and contribute to a child's happiness and understanding of the world. Great works of literature, the arts and the different cultures of the world were inspirations for many of her creations. Ultimately, her impeccably dressed dolls came to mirror the changing lifestyles, tastes and dreams of the 20th century.