The
Gene doll debuted at Toy Fair in February of 1995. The immediate response by
collectors was a positive one, with many rejoicing at a new doll finally
breaking a decades-old monopoly on the fashion doll world. Rabid on-line
attention to Gene convinced Ashton-Drake, the original manufacturers, to
continue and expand the line.
Gene’s philosophy of hands-on play and ‘out-of-the-box’, personalized collecting
and became the incentive for countless doll lovers. A vast cottage industry of
private designers, at every level of accomplishment, made and traded in, among
other things, meticulously sewn, miniature, twentieth century dress.
The story-driven dolls and separate fashions became a standard within the doll
world with numerous like-sized fashion dolls from other companies following. At
the same time, new dolls within the Gene line were being introduced, first as
characters in the 2000 book “Gene
Marshall, Girl Star”, and then as dolls from
Ashton-Drake. Over a period of ten years more than a million dolls and an equal
number of costumes have been sold worldwide.
Now, following the announcement at Toy Fair 2006 that Jason Wu and his team
would produce Mel
Odom’s Gene, the future looks brighter than ever for this most
beloved character. Under the tutelage of Jason Wu, a new dawn is upon
Gene
Marshall, girl star.
Miss Marshall occasionally resides in New York, although her heart will always
remain in Hollywood.
“Change is proof of life, without it, we’re
fossils. Even dolls are subject to this law, even movie stars. Even movie star
dolls. This first collection of the new Gene®, or as we like to call her,
Gene®
DeLuxe, is a celebration of the good fortune and happenstance that brought two
creative men together, to conspire and rethink what has become a classic in
American fashion dolls, Gene®
Marshall.”
Mel Odom
Gene
2008 COLLECTION
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Gene
FALL 2007 COLLECTION
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Gene
RARE DEAL
CONVENTION DOLLS
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Gene
2007
DRESSED
DOLLS
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rake, the original manufacturers, to
continue and expand the line.
Odom’s Gene, the future looks brighter than ever for this most
beloved character. Under the tutelage of Jason Wu, a new dawn is upon
Gene
Marshall, girl star.
