In 2004, Barbie® Collector introduced a color-coded “tier structure”
system in which each tier represents an identifiable level of doll
collecting, with special retail
destinations and elegant packaging designed to enhance each doll’s
beauty as well as clearly communicate which tier the doll belongs to.
Inspired by the innovative approach of today’s most successful
designers’ in representing their fashion lines, from upscale boutiques
to major department stores, each of the label colors is a way of
segmenting Barbie® Collector dolls and communicating where they can be
found. The tiers start with Pink Label™ (pink being Barbie® doll's
signature color, of course!), then continue on to Silver Label™, Gold
Label™, and Platinum Label™, colors representing the high standards of
each successive tier.
Dolls will no longer be designated as
"Collector Edition" or "Limited Edition." We have developed a new
four-tiered structure, each with its own per-doll production range,
retail strategy, and elegant packaging that enhances an individual
doll's beauty as well as clearly communicates which tier it belongs to.
And because Barbie® has such a long and celebrated history
with fashion, the names of the tiers have real fashion roots. Initially,
the Barbie® Collector team looked at some of the most
successful fashion designers currently on the market. We were inspired
by their innovative approach to representing their fashion lines. For
example, you can go into an upscale boutique and buy an outfit from a
famous designer and you can also walk into a major department store and
purchase something from the same designer's more mainstream line. In a
way, our new label colors are our way of segmenting our collectible
dolls and communicating to you where they might be found. And what
better color to start with than pink - Barbie® doll's
signature color - and then add other colors representing high standards
like silver, gold, and platinum.
Below is an explanation of this new
color-coded tier structure including the types of dolls you'll find in
each tier, where you might find the dolls you're dreaming of, and the
per-doll production range for each tier.
Pink Label™ includes
some of our most beloved and fun keepsake dolls like Dolls of the World® - The Princess
Collection, and the
"I Love Lucy"
celebrity dolls. Pink Label™ dolls will come packaged in a box with a
clear acetate front trimmed in pink, perfect for displaying NRFB. Pink
Label™ dolls are not limited in production numbers. These dolls will be
available at quality retailers like Angelic Dreamz Home.
The Silver Label™
includes some of our best-loved collections like the
Birthday Wishes™dolls.
Each doll is limited to no more than 50,000 pieces created worldwide,
and comes packaged in a silver-trimmed "reveal" package, known as a new
version of the "cake box package," which features a closed box with a
beautiful doll photo or other artwork on the cover. Remove the lid to
reveal the doll, protected behind a layer of acetate. Just slide the top
portion of the lid onto the packaging back to create an easel-type
display, ideal for NRFB collectors. Silver Label™ dolls will be
available at select retailers like Angelic Dreamz Home.
Each Gold Label™ doll
is limited to no more than 25,000 pieces created worldwide. Gold Label™
dolls include such distinguished series as the
Barbie® Fashion Model Collection,
Model of the Moment™
(featuring the ModelMuse™ body - more on that later this year) and
designer dolls like the
Badgley
Mischka Bride Barbie®
doll, the first Barbie® Collector doll to be seen on store
shelves in the new packaging later this year. Gold Label™ dolls come in
a "cake box" type package just as Silver Label™ dolls (complete with
acetate layer to protect the doll and easel-style display packaging) and
features artistic interpretive photography or other artwork on the
gold-trimmed packaging lid and back. Gold Label™ dolls will be
distributed via authorized Barbie® doll dealers such as
Angelic Dreamz Home.
Platinum Label™ dolls are produced in
editions of less than 1,000 worldwide, including premium one-of-a-kind
dolls available at select events, such as those produced for CAAF’s
annual Dream Halloween events. These dolls also include Platinum Label™
editions of the
Violette® among others.
PHONE
Store: 585-394-5450
Toll Free 1-800-860-9934 Outside of New
York
Store
Business Hours
Opening July 4th Weekend
After Hours
TOLL FREE
1-800-860-9934
7 days a week 10:00 a.m. to 9:00 p.m. Eastern Std. Time e-fax: 786-524-0998
EMAIL:
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