Barbie Mattel Labels & Production Numbers

In 2004, Barbie® Collector introduced a color-coded “tier structure” system in which each tier represents an identifiable level of doll collecting, with special retail destinations and elegant packaging designed to enhance each doll’s beauty as well as clearly communicate which tier the doll belongs to.

Inspired by the innovative approach of today’s most successful designers’ in representing their fashion lines, from upscale boutiques to major department stores, each of the label colors is a way of segmenting Barbie® Collector dolls and communicating where they can be found. The tiers start with Pink Label™ (pink being Barbie® doll's signature color, of course!), then continue on to Silver Label™, Gold Label™, and Platinum Label™, colors representing the high standards of each successive tier.
 

Dolls will no longer be designated as "Collector Edition" or "Limited Edition." We have developed a new four-tiered structure, each with its own per-doll production range, retail strategy, and elegant packaging that enhances an individual doll's beauty as well as clearly communicates which tier it belongs to. And because Barbie^® has such a long and celebrated history with fashion, the names of the tiers have real fashion roots. Initially, the Barbie^® Collector team looked at some of the most successful fashion designers currently on the market. We were inspired by their innovative approach to representing their fashion lines. For example, you can go into an upscale boutique and buy an outfit from a famous designer and you can also walk into a major department store and purchase something from the same designer's more mainstream line. In a way, our new label colors are our way of segmenting our collectible dolls and communicating to you where they might be found. And what better color to start with than pink - Barbie^® doll's signature color - and then add other colors representing high standards like silver, gold, and platinum.

Below is an explanation of this new color-coded tier structure including the types of dolls you'll find in each tier, where you might find the dolls you're dreaming of, and the per-doll production range for each tier.

Pink Label™ includes some of our most beloved and fun keepsake dolls like Dolls of the World^® - The Princess Collection, and the "I Love Lucy" celebrity dolls. Pink Label™ dolls will come packaged in a box with a clear acetate front trimmed in pink, perfect for displaying NRFB. Pink Label™ dolls are not limited in production numbers. These dolls will be available at quality retailers like Angelic Dreamz Home.

The Silver Label™ includes some of our best-loved collections like the Birthday Wishes™dolls. Each doll is limited to no more than 50,000 pieces created worldwide, and comes packaged in a silver-trimmed "reveal" package, known as a new version of the "cake box package," which features a closed box with a beautiful doll photo or other artwork on the cover. Remove the lid to reveal the doll, protected behind a layer of acetate. Just slide the top portion of the lid onto the packaging back to create an easel-type display, ideal for NRFB collectors. Silver Label™ dolls will be available at select retailers like Angelic Dreamz Home.

Each Gold Label™ doll is limited to no more than 25,000 pieces created worldwide. Gold Label™ dolls include such distinguished series as the Barbie^® Fashion Model Collection, Model of the Moment™ (featuring the ModelMuse™ body - more on that later this year) and designer dolls like the Badgley Mischka Bride Barbie^® doll, the first Barbie^® Collector doll to be seen on store shelves in the new packaging later this year. Gold Label™ dolls come in a "cake box" type package just as Silver Label™ dolls (complete with acetate layer to protect the doll and easel-style display packaging) and features artistic interpretive photography or other artwork on the gold-trimmed packaging lid and back. Gold Label™ dolls will be distributed via authorized Barbie^® doll dealers such as Angelic Dreamz Home.

Platinum Label™ dolls are produced in editions of less than 1,000 worldwide, including premium one-of-a-kind dolls available at select events, such as those produced for CAAF’s annual Dream Halloween events. These dolls also include Platinum Label™ editions of the Violette®  among others.
 

ALSO CHOOSE FROM ANY OF THE COLLECTIONS BELOW
Click Above or Below Barbie Essence of Nature Collection	Click Above or Below Barbie Celestial Collection	Click Above or Below Barbie Classique Collection	Click Above or Below Barbie City Seasons Collection
Click Above or Below Barbie Hollywood Movie Star Collection	Click Above or Below Barbie Artist Series Collection	Click Above or Below Barbie Enchanted Seasons Collection	Click Above or Below Barbie Couture Collection
Click Above or Below Barbie Birds of Beauty Collection	Click Above or Below Barbie 20th Century Fashions Collection	Click Above or Below Barbie Flowers in Fashion Collection	Click Above or Below Barbie Angels Collections
Click Above or Below Barbie Harley Collection	Click Above or Below Barbie Great Eras Collection	Click Above or Below Barbie Bride Collections	Click Above or Below Barbie Style Set Collection & Designer Spotlight
Click Above or Below Barbie Masquerade Collection	Click Above or Below Barbie Native American Collection	Click Above or Below Barbie Diva Collection	Click Above or Below Barbie Anniversary Dolls
Click Above or Below Barbie I LOVE LUCY	Click Above or Below Barbie AUDREY HEPBURN	Click Above or Below Barbie GONE WITH THE WIND	Click Above or Below Barbie MARILYN MONROE
Click Above or Below Barbie COCA COLA	Click Above or Below Barbie CELEBRITY TV & MOVIE	Click Above or Below Barbie PIN UP GIRLS	Click Above or Below Barbie MODEL OF THE MOMENT
Click Above or Below Barbie OBSESSION COLLECTION	Click Above or Below Barbie ENCHANTED	Click Above or Below Barbie CHILDRENS	Click Above or Below Barbie DESIGNERS
Click Above or Below Click Above or Below Click Above or Below Click Above or Below Silkstones BFMC FASHION MODELS Pop Culture TV, MOVIE & CELEBRITY Vintage BARBIE VINTAGE REPRO'S Models PIVOTAL, TOP MODEL         Click Above or Below Click Above or Below Click Above or Below Click Above or Below Birthstones BARBIE BIRTHSTONES New Designer TOP DESIGNER BARBIE'S Wizard of Oz 2007 BARBIE OZ Holiday HOLIDAYS & SPECIAL DAYS         Click Above or Below Click Above or Below Click Above or Below Click Above or Below International DOLLS OF THE WORLD Bob Mackie DESIGNER BOB MACKIE AA Barbie AFRICAN AMERICAN BARBIE Ltd. Editions PLATINUM & LTD. BARBIE         Click Above or Below Click Above or Below Click Above or Below Click Above or Below Collector Club BARBIE COLLECTOR Retired RETIRED BY COLLECTION DC DC COMICS, MARVEL Barbie KEN AND BARBIE GIFTSETS         Click Above or Below Barbie Gifts BARBIE ACCESSORIES Click Above or Below Fashion Fever FASHION FEVER BARBIE Click Above or Below Fashion BARBIE WEAR Click Above or Below Publications DOLLS MAGAZINES Entire site and contents ©2007 Angelic Dreamz, Inc. Duplication, in whole or part, is prohibited by law except where noted and where express permission is granted. The Mattel logo is used with permission from Mattel.  Barbie® Doll is a registered trademark of Mattel, Inc.  Angelic Dreamz , Inc.  is not affiliated with Mattel.  All Rights Reserved.

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