Baby - Building upon the idea that a child is never too young to appreciate a well designed toy, we select the best materials for babies utilizing irresistibly soft and durable fabrics that are mostly machine washable. Safety is a top priority and our designs incorporate embroidered accents and decorative trim that is securely stitched in place as an extra precaution. We also focus our attention on creating toys that stimulate development with striking colors, eye-catching patterns, soothing fabrics and easy-to-grasp designs in seemingly simple shapes that are as beautiful as they are playful. Too pretty to put away, our baby toys double their value as decorative accents for the nursery in a wide variety of coordinating collections that include musicals, mobiles, plush toys, blankets, soft books and crib mirrors.

Gift - Inspiring fun for all children and kid-at-heart adults, our whimsical gifts offer something special for everyone for any occasion. Goody Bags™, Handbag Heaven™ purses and knapsacks galore are for the fashion savvy to explore. We also have a terrific selection of fanciful soft dolls and classic pull-a-long toys.

Classic - Our den is full of classic bears with distinctive character that reflect their personality and offer a lifetime of comfort and companionship sprinkled with a dash of humor. Each design is timeless treasure created with love and care in the softest and most luxurious fabrics available. Our focus on quality, value and true bear charm makes our plush characters today's friendliest and most popular toys.

Muffy VanderBear® Couture - Quite possibly the world's most fashionable bear, Muffy® offers a world of endless adventure and fun as a lavish collectible. Appealing more to the adult collectors, Muffy® Couture is a growing line of boxed limited editions complete with fully-jointed plush doll in a beautifully designed outfit starting at $50. Muffy® Couture also includes Hoppy VanderHare®, Muffy's bosom bunny.